A TOURISM product audit sub-committee has been formed to improve and upgrade existing tourism products.
State Tourism Development and Environment committee chairman Teng Chang Yeow said the sub-committee members were tasked to do research and formulate strategies.
“The aim is to identify areas with potential that could be further developed or upgraded.
“Focus will be on district level products on the island as well as the mainland,” he said.
Teng said this to a written question submitted by Datuk Arif Shah Omar Shah (BN-Seberang Jaya) on measures taken to improve tourism products.
Among the researchers is Universiti Teknologi Malaysia lecturer Prof Dr Amran Hamzah.
Appointed by Tourism Malaysia, Dr Amran’s role is to study tourism products on the island and Seberang Prai.
Teng said Universiti Sains Malaysia was engaged to study bumiputra participation in the tourism sector.
“We will also utilise the Socio-Economic & Environmental Research Institute (SERI) to collect data on tourist arrivals,” he said.
Based on the findings, the state could implement more effective strategies to make Penang a premier tourist destination, he added.
Source: The Star
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