MAS Adopts SITA Reservations System As Turnaround Enters New Phase

December 01, 2008 23:20 PM

KUALA LUMPUR, Dec 1 (Bernama) -- Malaysia Airlines (MAS) has replaced its in-house reservations system as part of its US$130 million (US$1=RM3.59) information technology (IT)-driven turnaround programme.

In a statement here Monday, managing director/chief executive officer, Datuk Seri Idris Jala, said it has adopted the system from SITA, the aviation IT specialist.

"SITAs Horizon portfolio has been crucial to our business turnaround and that is why we are now retiring our in-house reservations system and implementing SITA Reservations and Inventory," he said.

SITA chief executive officer, Francesco Violante, said MAS has said that they are counting on the company to help meet the challenges.

"Our Horizon offering has already made a considerable impact and we are looking forward to a successful implementation of the next phase," he said.

Under the 10-year contract, SITA has so far implemented e-Ticketing and an upgraded Departure Control System which allowed MAS to offer new self-service options to passengers including kiosk and web check-in.

MAS' fares strategy has also been re-engineered to include fares workflow, competitive monitoring and effective distribution, together with the provision of an easy-to-use Internet booking engine for the convenience of its 14 million passengers.

SITA has also helped to eliminate revenue leakage through an integrity and protection programme.

Source: BERNAMA