Firefly stopover service a big hit

Friday November 14, 2008

By CHOI TUCK WO

LONDON: Firefly is tapping the international stopover market by offering its much-touted “low-fare and incredible value” offer for long-haul travellers.

More than 20 international travel firms have registered with the airline to act as agents to provide stopovers in Malaysia.

Marketing and communications head Angelina Fernandez said the stopovers could allow the passengers to take the airline’s direct connecting flights to other domestic destinations or to Thailand and Indonesia.

She said they were overwhelmed by the response from travel agents from countries such as Britain, the United States, Sweden, Germany, Lebanon, Saudi Arabia and India.

“One agent from the Maldives even pledged to bring the first batch of travellers for stopovers in Subang and Penang next week,” she said at the four-day World Travel Market at Excel London which ends today.

Angelina said they had provided a new venue for travel agents who faced connecting problems domestically such as high costs, long travelling time and distance.

She also said agents were surprised with Firefly’s 20kg baggage allowance for domestic flights, compared with the usual 10kg or 15kg.

The airline also provided assigned seating and complimentary in-flight refreshments and snacks which were a welcome change for an airline offering low fares.

“We’re not a low-budget airline but we offer low fares at extremely incredible value.” Angelina said most agents requested for popular diving destinations such Redang, Perhentian, Penang, Bandar Aceh, Koh Samui, Phuket and Johor Baru.

She said they also offered competitive pricing where long-haul travellers could fly to any destination within Malaysia for as low as £10 (RM60).

From there, they could take connecting flights to Langkawi or Koh Samui for a few days, before flying to Terengganu or Medan

Source: The Star