November 12, 2008 11:22 AM
By Neville D'Cruz
MELBOURNE, Nov 12 (Bernama) -- Tourism Malaysia Melbourne has just concluded an outstanding roadshow to several provincial and regional centres in the states of Victoria and Tasmania.
The aim of the two-month campaign, backed by Malaysia Airlines (MAS), is to stimulate interest in travel to Malaysia and to highlight and showcase the destinations to the travel industry in the thriving and prosperous regional centres - away from the big cities.
The annual event, which began after Tourism Malaysia opened an office here in October 2005, has since grown in importance and has been well-received by regional travel agents and tour operators.
The Tourism Malaysia Melbourne office coordinated with several key wholesalers in the market to travel with the roadshows so that regional agents had access to their Malaysia product.
The wholesalers that took part were Creative Holidays, Malaysia Holidays, Discovering Borneo, Golden Holidays, Travel Indochina, Adventure Destinations, Explore Holidays, Freestyle Holidays, Adventure World and Viva Holidays.
The roadshows were held at Frankston, Geelong, Warrnambool, Traralgon, Shepparton, Bendigo and Ballarat, all in the state of Victoria, and Launceston and Hobart in Tasmania.
Agents from nearby towns attended the shows. A final event was held here on Oct 30. Comments from attendees were positive and encouraging.
"Another fabulous show from Tourism Malaysia," said Meryl Edwards of Travelscene in the petroleum-rich city of Sale, near Traralgon.
"Tuesday night was well organised and very informative for me. Malaysia is a place I would love to visit," said Chelsea Ambrose, from Travel Plus Travel Services of Warragul.
Brigette Richards, from Coopers Travel Centre in Bairnsdale, also near Traralgon, said: "I was the one at the end of the night begging and pleading for you to send me your presentation and any additional information to know more about Malaysia."
"It was great to catch up with some suppliers," said Jeff Dimand of FBI Travel in Melbourne.
Several travel agents said Tourism Malaysia having an office in Melbourne was very convenient for them and much appreciated.
At the roadshows, Tourism Malaysia and MAS gave presentations on airline products and destination information to enhance Malaysia products promoted by wholesalers.
The evenings were a tremendous success with many agents travelling over an hour to attend the shows.
Prizes in the way of accommodation prizes around Malaysia from such establishments as Shangri-la Hotels & Resorts, Parkroyal Hotels, Starwood Hotels, The Berjaya Group, GHM Group, Crowne Plaza Hotels, Holiday Inn Hotels, Sunway Hotels & Resort, Bayview Beach Resort Penang, Equatorial Hotel Group were offered as lucky prizes at the shows.
In addition, MAS sponsored return economy class tickets to Malaysia which were complimented by land touring prizes sponsored by Adventure World and Wildlife Expeditions, GAP Adventures, Adventure Destinations and Travel Indochina.
Source: BERNAMA
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